CIOCoverage is an official Media Partner with CXN Live: Customer Data, Insights & Analytics 2022 starting on 13th September 2022.
Given the seismic changes in customer behavior driven by the pandemic, historical data in effect became redundant overnight as businesses instead had to make sense of what was happening in real time.
Those businesses with the most established customer data frameworks were therefore much better equipped to respond to these changes and deliver the experiences their customers needed in difficult circumstances.
To ensure your business is agile in response to customer wants and needs, CXN Live: Customer Data, Insights & Analytics 2022 will focus on:
- Personalization: Leveraging data to make customer experiences as relevant to the individual as possible.
- Data infrastructure: Ensuring that your data is easy to use through effective data integration, governance and audience management.
- Customer Journey Management: Identifying both key touch points and fracture points to prioritize for investment.
- Customer Feedback: Tapping into surveys, sentiment analysis and website behavior to identify opportunities.
- Data Integration: Breaking down data silos and creating a seamless customer experience
To visit the event website: Click Here
