The Marketing world is constantly changing and improving every time. There are always new forms of marketing to keep consumers engaged and grow your company’s attention span. For companies to get more attention, they tend to make small changes to their brand to diversify their target with consumers and reach
Marketing is undergoing a transformation, like any other business functions or industry this too a digital one. According to reports marketers are committed to spend more in digital media – which captures more than half of the advertising spend in the US*. Look at the technological disruptions in the industry
Marketing is undergoing a transformation, like any other business functions or industry this too a digital one. According to reports marketers are committed to spend more in digital media – which captures more than half of the advertising spend in the US*. Look at the technological disruptions in the industry
Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020. Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or
The Marketing world is constantly changing and improving every time. There are always new forms of marketing to keep consumers engaged and grow your company’s attention span. For companies to get more attention, they tend to make small changes to their brand to diversify their target with consumers and reach
Marketing is undergoing a transformation, like any other business functions or industry this too a digital one. According to reports marketers are committed to spend more in digital media – which captures more than half of the advertising spend in the US*. Look at the technological disruptions in the industry
Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry. It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can
It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering
The enterprise tech world is evolving with newer ambitions. While the wings of innovation are spreading to newer skies, the technologists are finding it hard to play catch-up and are making sure they are in tune with the technology juggernaut. CIOCoverage aims to bridge this very gap that exists between the tech-savvy where he rests, in the very heart of it. Awakening a keen insight in you to move along the flow, CIOCoverage works to make the entrepreneurs, versatile to the sturdy technological influences.
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