IoT is the mean that allows to connect physical objects to the cloud. The range of applications is broad, from individual sensors, to devices, vehicles, machines, buildings, factories, and entire cities. These connections unlock great potential as the data collected from physical objects can be used to increase knowledge, allowing the implementation of new business …
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Leading Constructive Disruption by Embracing Collisions to Reinvent Brand-Building
Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020. Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or no ads. Digital media keeps …